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Creating
a Link Strategy that Works Increase
your web site's link popularity and search engine ranking dramatically
through good quality optimization and links.
Reciprocal linking is the art
of getting other websites to link to yours. Done properly, it's
a powerful marketing tool that can improve your search engine rankings
and bring you highly qualified traffic. If you can get enough websites
to link to yours, it can help you greatly with what's known as "link
popularity," which is one of the criteria used by most of the
major search engines when ranking websites. Theoretically, the better
your popularity,the higher you rank.
Your first step should be to
set up a page on your site that will hold the link swaps you're
going to arrange. Some people call these pages "links"
or "fav links" or sometimes "related links."
What I hear from many site
owners is "if I link out won't I be sending my traffic away?"
The answer is yes... and no. When choosing sites to link to, choose
related sites that complement what you do but don't directly compete
with you -- instead of linking to your competitors.
A smart tip to keep in mind
when adding these sites to your webpage is to set them up so they'll
open in a new window. This way, your site will remain open in the
background, making it easy for your visitors to return.
Now I'm not going to kid you about this: The hardest part in swapping
links is finding the sites you wish to link to, contacting the webmaster,
then adding the link. Even after all of this is said and done you'll
still need to monitor the sites who've agreed to swap with you to
make sure they're living up to their end of the bargain.
Gathering reciprocal links
for your website is a powerful promotional tool that you should
be utilizing in order to increase your traffic and improve your
link popularity. By adding only relevant links that relate to
your site's topic you'll also be adding an additional value
for your visitors as well. Popularity was important in High
School and on the Internet it's no different. If you use it
to your advantage you'll be one of the most popular sites on
the web in no time at all.....and that you can count on.
"Your success is our success."
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